Dior presents its Cruise 2025 collection in a breathtaking runway show in Scotland
Dior is set to showcase its highly anticipated Cruise 2025 collection in Scotland on June 3rd. Following previous locations such as Athens, Seville, and Mexico City, the French fashion house has chosen the Renaissance gardens of Drummond Castle as the backdrop to unveil the new silhouettes imagined by creative director Maria Grazia Chiuri.
The runway show is a poetic intersection between past and future, celebrating the long-standing connection between Dior and Scotland. This connection dates back to the unveiling of the Autumn/Winter 1947 collection, where the founder of the couture house named an iconic haute couture ensemble “Scotland”. The ties with these locations were further confirmed by the lavish ball orchestrated by Monsieur Dior himself at Gleneagles Hotel for the Spring/Summer 1955 collection.
Drummond Castle, built in 1490 and expanded over the centuries, is located in Perthshire near Crieff. It has served as a filming location for movies such as Rob Roy and the Outlander series, standing in for the gardens of the Palace of Versailles. The Drummond Castle Gardens, dating back to 1630, combine the aesthetics of Italian terraces with French gardens, featuring a striking 17th-century sundial at its center. A beech tree planted by Queen Victoria commemorates her visit in 1842.
The choice of Drummond Castle as the venue for Dior’s Cruise 2025 collection showcase is a testament to the maison’s commitment to honoring its heritage while embracing innovation and creativity. The enchanting setting, rich in history and architectural beauty, will provide the perfect backdrop for Chiuri’s vision of contemporary elegance.
Fashion enthusiasts and Dior aficionados are eagerly anticipating this upcoming event, which promises to be a celebration of Scottish culture and Dior’s iconic craftsmanship. As the collection is unveiled against the backdrop of the stunning Drummond Castle Gardens, it will undoubtedly be a moment of sartorial magic that combines the essence of Dior with the allure of Scotland.
Stay tuned for more updates on Dior’s Cruise 2025 collection and the mesmerizing showcase in Scotland. This event is set to be a highlight in the fashion calendar, capturing the imagination of fashionistas worldwide as they eagerly await the unveiling of Dior’s latest couture creations.