Borgonzoni promotes tribute to great Italians in the world of cinema
Italian culture has always been renowned worldwide for its contributions to various fields, including art, music, and science. However, according to Lucia Borgonzoni, Undersecretary for Cultural Heritage and Activities, the Italian film industry deserves more recognition for its outstanding achievements. Borgonzoni recently spoke about her plans to promote and support Italian filmmakers and their stories through a new tax credit initiative.
During the presentation of initiatives to celebrate the 150th anniversary of Guglielmo Marconi’s birth, Borgonzoni emphasized the need to highlight the many Italian talents in the audiovisual sector. She stated, “We have many Italian excellences to promote, even in the audiovisual industry. With the new tax credit, we will make a significant investment in funds dedicated to telling their stories.”
The Undersecretary believes that Italy often overlooks its own cultural icons until they are featured in major Hollywood productions. She mentioned Amadeo Peter Giannini, the Italian founder of the Bank of America, as an example. Giannini played a crucial role in the establishment of Disney by providing a loan for their first films. Similarly, Elvira Notari, a pioneering female entrepreneur in the early days of cinema, had her own production company in New York, which produced films that gained international recognition. Despite their significant contributions, these individuals remain relatively unknown in Italy.
Borgonzoni urges Italians to appreciate their own achievements and acknowledges that the world looks to Italy for inspiration. She points out that many inventions originated in Italy, and many geniuses hail from the country. By recognizing and promoting these talents, Italy can regain its rightful place as a global leader in the film industry.
The Undersecretary recently concluded her annual trip to Los Angeles, where she met with major American studios to discuss Italy’s film initiatives and the improvements made to the tax credit system. Borgonzoni highlighted the success of Cinema revolution, an initiative that saw a significant increase in cinema attendance last summer. She emphasized that the goal is to continue improving the quality of Italian cinema through the tax credit program.
Borgonzoni’s dedication to promoting Italian talent in the film industry is commendable. By investing in and supporting local filmmakers, Italy has the opportunity to showcase its rich cultural heritage and contribute even more significantly to the global cinematic landscape. With the new tax credit initiative, Italian cinema is poised to reach new heights and reclaim its rightful place among the world’s most respected film industries.