Zoppas collaborates with Ice to ensure traceability and awareness in the wine sector
Matteo Zoppas, the president of Ice (Italian Trade Agency), recently spoke at the Prowein event in Duesseldorf, emphasizing the agency’s efforts to encourage both large and small companies to internationalize. Ice is offering a range of activities, from blockchain technology to raising awareness about the excellent quality of Italian products.
During an interview with ANSA, Zoppas explained how Ice is supporting small and medium-sized businesses in the wine industry. He mentioned that they continue to engage in business matching, collective events abroad, incoming activities, customs assistance, and certifications. He also highlighted their project called “Track it,” which utilizes blockchain to protect against Italian sounding. Zoppas added that they are working with the Istituto Poligrafico e Zecca dello Stato (Italian State Mint) to identify potential collaborations for the safeguarding of the system.
Ice is strengthening strategic ties abroad through specific missions targeted at the wine sector. These missions aim to accompany groups of entrepreneurs in meeting potential clients. Simultaneously, Ice is reinforcing the presence of trade fairs in Italy by increasing the number of incoming buyers. Through promotional activities, Ice aims to highlight the value of Italian wine compared to competitors, focusing on high-end products to enhance the perception of Italian wine.
Zoppas summarized these promotional campaigns as a means to support small and medium-sized entrepreneurs who produce high-quality wines with significant stories behind them. By doing so, these businesses can increase their value in the market.
It is evident that Ice is committed to promoting Italian wine globally by ensuring traceability, protecting against counterfeiting, and enhancing the reputation of Italian products. The collaboration with Ice provides small and medium-sized wine producers with valuable opportunities for growth and internationalization. With Ice’s support, these businesses can gain access to potential clients and increase their market value.
Ice’s efforts are crucial for the Italian wine industry, as they help preserve the authenticity and excellence that have made Italian wines renowned worldwide. By combining traditional craftsmanship with innovative technologies like blockchain, Ice is paving the way for a successful future for Italian wine producers.